Following the impressive launch of the Beauty Core ‘The Body & Soul Exhibition’ in 2013, the stage is set for its second edition.
The show successfully leveraged on the traditional roots of the industry in the Middle East and Africa to provide retailers and distributors a dynamic sales platform.
Held alongside the Perfect Wedding Show, the Beauty Core – The Body & Soul Exhibition successfully complemented the well-established wedding show to provide visitors an all-inclusive event.
For its second edition, Beauty Core – The Body & Soul Exhibition 2014 will help local, regional and international players in the industry gain direct access to a high-potential market.
The Middle East cosmetic and toiletries market has evolved from traditional set-ups to a multi-billion dollar industry that is witnessing significant growth in terms of sales and technological advancements over the past several years because of increasing consumer awareness towards personal hygiene and health.
The diverse tastes and styles of citizens and expatriates of the region, growing concerns regarding skin care and high disposable income are fuelling robust growth of cosmetics and personal care products across all market segments.
Increasing demand for organic, halal, natural products, male grooming, ethnic and anti-aging products is creating new growth opportunities in this field which is encouraging the emergence of new market players.